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Twitter, You're Doing It WRONG!

Twitter has just killed a large amount of businesses planning on capitalizing using Twitter. In fact, TweetUp, just recently launched, is officially dead in the water (or so it seems at this time). I personally feel that Twitter is doing it wrong.

Twitter has always been known for its amazing API's (ish). The plethora of applications built on their API is insane. So why doesn't Twitter continue the tradition and make serving ads part of the API? Charge for access to that part of the API. Bake it INTO THE SYSTEM to allow others to do amazing things with it. Maybe I am crazy, but it sure seems like Twitter is doing it wrong. What do you think?